We're Back! See You At The Iceman Expo on November 1

We're Back! See You At The Iceman Expo on November 1

by up.bike
It’s the biggest party of the season. For the second year, you’ll be able to swing by the Bell’s Iceman Cometh Challenge Expo and see our full line-up of products and talk bikes; we want to see you there!This past weekend, the seasons finally changed…
Thanks For The Pizza, Bear Claw Epic!

Thanks For The Pizza, Bear Claw Epic!

by up.bike
That’s what this sport is all about. The fifth edition of the Bear Claw Epic felt as fresh, as fun, and as fast as the first. We wouldn’t miss it for the world.This past weekend, the final race of the three-event Northern Michigan Mountain Bike…
You Only Get One Bike, Which Is It?

You Only Get One Bike, Which Is It?

by up.bike
It’s the most cruel questions we’ve ever been asked...and now we’re asking you. If, by some cruel decree, you were forced to own just a single bike, what would it be?Before the very thought gives you a heart attack, take a deep breath. This is a phil…
Don't Let The Sun Go Down On Riding

Don't Let The Sun Go Down On Riding

by up.bike
The sun is going to set at 7:45 next week. With the mornings already dark before work, this whole day-job thing and families, that the daylight ride window is short. If you want to keep rolling outside, you’re gonna need to take a few extras steps to…