New Prototype: Thru Axle Fork Mount Adapters!

New Prototype: Thru Axle Fork Mount Adapters!

by up.bike
Something new is on the way. Again. We take a lot of pride in being able to make the products you need to store and transport your bike. That mission has pointed us down the inevitable road to fork mount adapters.The Yankee Springs Time Trial celebra…
Scout Tool Update: Increased Beer-Opening Capacity and More!

Scout Tool Update: Increased Beer-Opening Capacity and More!

by up.bike
We added a few refinements to our rugged Scout Tool, but we're sure it's the bottle opener that caught your eye, wasn't it?The Scout Tool was one of the first things we dreamed up, and for a very simple reason: we needed it. Necessity is the mot…
Bike Shop Branding, And The Changing World Of Cycling Retail

Bike Shop Branding, And The Changing World Of Cycling Retail

by up.bike
The local bike shop does a lot for the community. From emergency fixes, group rides, supporting local events and races, shops contribute a lot to the spirit of the sport at the most grassroots level.They’re up against a lot of competition online thes…
The Perfect Ride At Paris-Roubaix with up.bike

The Perfect Ride At Paris-Roubaix with up.bike

Look, we love the Classics. Maybe it’s because races like the Tour of Flanders and Paris-Roubaix guarantee a different mix, a different script, compared to stage races. Riders, and spectators, don’t know what’s around the next corner, and that sort o…
Spring Cleaning Giveaway: Show Us Your Set-Up And You Could Win

Spring Cleaning Giveaway: Show Us Your Set-Up And You Could Win

It's spring cleaning season, and that means all our nerdy bike friends have spent the evenings getting their garages back in order. Investing a little time now means more miles later, and we want to reward the folks who are getting prepared with a li…