Fake Racing: Traverse City's Speed of Light
We're pretty excited for Thursday. Sure, weekends are the time for big, long impressive rides, but anyone who has ever hopped into Speed of Light knows that 40 minutes can be plenty hard, too. Each Thursday night from mid-May through mid-Septemb…
2018 Mud, Sweat and Beers MTB Race with up.bike
If you've been looking to see the full up.bike line-up of mounts and accessories live and in living color, you're in luck! This Saturday, May 5, we'll be celebrating Cinco de Mayo with 22 miles of mud, sun and snow in what promises to be a very uniqu…
Dirty Days at Barry-Roubaix
It has been a depressingly long winter here in Northern Michigan. Last fall, we saw snow on the ground just after Thanksgiving, and we kept it more or less through the holidays and into the frozen months of February. We always enjoy skiing, fat bikin…
The Team Bicycle Hauler Gets Power!
We recently started working on a totally custom Team Bicycle Hauler. These trailers are the best way to bring all your bikes, all your gear, and all the elbow room you need for some serious racing, traveling, and adventuring, even if you've got a ful…
Raising A Good Cause with Recycle-A-Bicycle
We love helping out organizations that have a great cause. From youth cycling to trail building, there are plenty of bike-centric efforts to get behind in our home town of Traverse City. Last week, we pitched in on another project that has a long his…